We have been working with Primark for nineteen years – long before it became the UK’s leading value retailer... We like to think some of that success is due to our work with the brand and store environments.
During our involvement, we have influenced every aspect of the brand, from the corporate identity and sub-brand strategies, through to the store environment and its graphic treatments.
Recently we have seen Primark become much bolder in its presentation and presence, highlighted by the incredibly successful Oxford Street flagship, opened in 2007. This confident statement is now the basis of future openings both in the UK and across mainland Europe.
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